Waitlist privacy notice

This notice covers the HMOkeep waitlist only. HMOkeep is a product being developed by Estopia Engineering Ltd, which is the data controller.

What we collect

What you enter in the waitlist form: your name, your email address, whether you are a landlord, letting agent or tenant, how many rooms you let and whether you would like to join the free pilot. We also record when you signed up and, if you followed a partner's link, its referral code.

Why

To email you about early access and the pilot, and to learn what landlords need so we build the right things first. The lawful basis is your consent, given by ticking the box on the form. You can withdraw it at any time.

Where it is kept and for how long

Sign-ups are stored in Estopia's own content management system. We keep them until HMOkeep launches and for 12 months after, or until you ask us to remove you, whichever comes first. We do not sell your data or share it with anyone for their own marketing.

Your rights

You can ask to see, correct or delete your data, or to be taken off the list, by emailing Estopia support. If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office.

Last updated November 2026.